> [!Introduction] > [[WebSummit]] #### Also check out [[Marketing]] [[Product Led Growth]] ---- Speaker - Martha Bitar - Flodesk 0-15m ARR in less than 2 years The fastest companies in the world are product led. 3 acquisition channels Sales Marketing Product They chose product because sales and marketing are too expensive Growth, activation, and retention are led by your product. It's the acquisition channel of the future 70-80% of business decision makers today prefer digital self-service. It's low costs, there's less friction in the sales cycle, and it leads to exponential growth Becoming Ready need to have self-onboarding fremium or free trials low in-app fiction Deploying Tactics Low barrier to entry 'get started with a free Twillio account' keep fields to a minimum AHA moment before the paywall for flowdesk this means seeing and using the templates Viral loops team invites completion CTA like on calendly, when someone shares their calendly link the reciever can also easily sign up the hotmail model 'created using flodesk' at the bottom of flodesk emails superhuman does this too Referral programme 'what can your customers offer to their audience?' what can I equip them to give strong affiliate success kit Tactices for Activiation Personlized onboarding Ask them questions about them Bring that information in their onboarding Checklist Give the user a checklist of how to be successful using checklists Gamification elements - you get free space on dropbox for completing their checklist Unlimited Use Retention Tactics NPS Surveys Feedback Loop Prevents cancellation Dunning When a card payment fails Goodbye offer How did Flodesk do it? Product-led does not mean led by product team. By being product led, friction everywhere is massively reduced